Freelancing can be hard. From finding consistent work, to keeping your content fresh and blogs flowing, there is a multitude of tasks to do behind-the-scenes which can be tedious and aren’t always lucrative. So, what if I told you that I had a few secret weapons which could take some of the strain out of these tasks? You’d want to know, right?
First, let’s look at blogging. I often get writer’s block when trying to come up with blog ideas for myself (yet when I do it for my clients, it’s easy – WTF?!). The way I push through it is by ticking off the aspects of my niche to see if there are any gaps which I haven’t covered. If that isn’t enough to help spark my creative juices, then I turn to Tweak Your Biz. Their title generator has given me great inspiration for blogs and could do the same for you. All you need is a keyword which you put into the search engine. It will then spit out numerous blog headings which you can base your content around.
Speaking of social media, it can sometimes be hard to ensure you are using the right hashtags on Twitter and Instagram. I used to find myself asking hashtag questions like, how many should I use? Is this hashtag too popular or not popular enough? And even, ‘do I really need hashtags?’. Firstly, yes, on social media platforms such as Twitter and Instagram the use of hashtags is a definite benefit because it has the potential to increase your following through people who like a particular hashtag. It also allows people to discover your business by searching for particular hashtags.
As to how many hashtags you should use well, the norms are:
· Facebook – no more than two.
· Twitter – no more three.
· Instagram – between 8 and 15.
The answer to the question ‘is this hashtag popular’ can be answered by my third secret weapon: Hashtagify. When searching a particular hashtag, this website will tell you how popular it is, the trends of use and who the top influencers are of that hashtag. It also gives you spelling variations so you can ensure that you are using the most popular one.
These are just some of the secret weapons I use to make the admin side of my freelance business easier. They allow me to save crucial time so I can get on with the more fun side of my job. I hope they help you too.
For more tips and tools on how to make freelancing work for you, please get in touch.