I’ve still can’t believe that blogs have such a stigma. Usually when I suggest blogs to a client they respond with ‘oh’ and ‘is it really necessary?’. I then have to launch into a discussion with them about the benefits to their business of having a regular blog. So, to save us some time … here are the essential why’s
You can show your passion
Recently I sat down with a client to write her bio. One of my first questions was, ‘so tell me your why?’. This launched her on a 40-minute, almost non-stop discussion about her passion. In the end, she embarrassingly laughed and apologised for talking so much. I said to her ‘you need to write a blog. You are so passionate and have a lot of information to share.’ Fortunately, the marketer we were working with was way ahead of me with plans to add one to the site.
So, if you are like my client and are bursting to share your industry knowledge and passion, then start a blog!
Show your Expertise
In writing a regular, industry-relevant blog, you are establishing your authority in the field. Building this authority allows you to breed trust and familiarity, keeping you top-of-mind when your prospects are ready to buy.
Blogging improves your Search Engine Optimisation (SEO). That is, by having a well-written blog, full of information and terms relevant to your products or services, you will have a better chance of customers finding your website when they are searching online. This, in turn, can generate more traffic on your site which, may have the flow-on effect of creating new business.
Humanise your Brand
Blogging can also help you develop your brand or persona which humanises your business. By having a blog which is written in plain English, and targeted to your niche market, you allow your customers to see what sort of person you are, or what kind product your offer. For example, your writing may project a specific trait, such as trustworthiness, which people then go on to associate with your brand and products. In turn, this leads you to be at the forefront of the customer’s thoughts when wanting to purchase because they already trust you and your brand.
Stay Ahead of the Curve
Blogging can help you stay ahead of ‘the curve’. I am the first to admit that sometimes it is hard to come up with regular content for blogs. One way around this is by researching industry-relevant news. This research can include reviews of competitors, keeping up-to-date with industry trends or even finding out more about something which a customer may have requested. All of this study can be fuel for your blogs and may also help you jump onto an impending trend, before your competitors.
So you see, as a blog writer, I don’t just sit around in my yoga pants all day, drinking coffee and writing about my kids (although I have been known to use them as tools for humour in some of my blogs). Instead, I am helping small businesses, like yours, create connections with clients. I am helping you grow your business by getting your name out in front of potential new customers. I am helping your business and website stay relevant, generate SEO and improve click rates.
Don’t let the stigma stop you from taking the time to create a blog on your business website: because people do read blogs. And, if you can’t find the inspiration to start, get in touch with me. I will happily help you create a blog schedule full of relevant ideas which will target your ideal clientele.