I am a firm believer that customers will approach a business because of the services they provide but choose to stay because of the people. So, I use my interviewing skills to ask the right questions which allow me to get a good read of person and company so I can write copy that perfectly captures the persona of the business and its employees. I do this because when a potential customer clicks on the website, I want them to automatically feel connected to the company through the copy.
One of my favourite aspects of my job is that no two days are the same. On Monday, I could be writing web copy for a client’s brand-new website, Wednesday it might be staff bios for a long-established business, and on Friday, I could be writing blogs. All the while, I am eagerly researching and learning new things about my clients’ services. So, as much as I hate clichés, I am also learning something new every day.
You would be forgiven for thinking that writing is a solitary job, but in reality, it isn’t. I love meeting my clients at coffee shops all around Mackay (I am a writer after all – our bodies are 75% coffee!). During these chats, I take the time to get to know my clients and figure out their ‘why’s’. I believe this is how a copywriter makes a difference to a business. Getting to know our clients is essential so that we can better express their passion for their business.
So, that’s me and my business. I’d love to tell you more over a coffee sometime – how convenient is it that my office is right above a great coffee shop?! 😉