If you were to spend as little as one hour with me in a social setting, you would quickly realise I am passionate about two things: netball and writing. And while I am good at netball, I am certainly no Australian Diamond, so that left me pursuing writing as my career.

Katrina Nissen owner of KN Writing Mackay; Copywriting Mackay, Copywriter Mackay
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My decision to become a freelance copywriter was made for two reasons: I wanted the flexibility of working for myself, and I wanted a job which I enjoyed, while I worked my way toward becoming the next great Australian novelist. Five years on, I am a little embarrassed to admit I have only written the first three chapters of my debut novel but, I proudly declare my love for my work as a copywriter: so I’m content with my lot.

My Approach

Since completing my bachelor’s degree in professional writing and publishing, I have been joyfully using my skills to liven up my clients’ copy. I am a firm believer that clients will approach the business because of the services they provide but choose to stay because of the people. So, I use my skills to ask the right questions which allow me to get a good read of person so I can write copy which perfectly captures the persona of the business and its employees. I do this because when a potential customer clicks on the website, I want them to automatically feel connected to the company through the copy.

One of my favourite aspects of my job is that no two days are the same. On Monday, I could be writing web copy for a client’s brand-new website, Wednesday it might be staff bios for a long-established business, and on Friday, I could be writing blogs. All the while, I am eagerly researching and learning new things about my clients’ services. So, as much as I hate clichés, I am also learning something new every day.

Come for a Coffee! ☕️☕️☕️

You would be forgiven for thinking that writing is a solitary job, but in reality, it isn’t. I love meeting my clients at coffee shops all around Mackay (I am a writer after all – our bodies are 75% coffee!). During these chats, I take the time to get to know my clients and figure out their ‘why’s’. I believe this is how a copywriter makes a difference to a business. Getting to know our clients is essential so that we can better express their passion for their business.

Globe Trotting

My greatest accomplishment as a writer is that my skills have taken me across the globe – literally. In July 2019, I was afforded the great honour of attending the Netball World Cup as a print journalist for Netball Scoop. I have worked for this not-for-profit since the beginning of 2018 and regularly report on Suncorp Super Netball matches as well as writing feature articles for them. I am passionate about the promotion of strong women, and these athletes epitomise that. And, I can’t think of a better way to combine my love of netball and my love of writing.

Learn More in Person

So, that’s me and my business. I’d love to tell you more over a coffee sometime – how convenient that my office is right above a great coffee shop. 😉

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